Build stronger Attentive skills across four weeks of hands-on learning focused on audience growth, campaigns, journeys, and omnichannel messaging. Apply what you learn along the way to strengthen your overall messaging program.
Back to School: Attentive Academy Challege
By the end of this course, you will be able to:
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Grow and maintain a healthy subscriber audience by applying best practices for sign-up units, subscriber growth, and list health.
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Build more effective campaigns by selecting the right audience, message, timing, and Attentive capabilities for their marketing goals.
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Create effective journeys by using triggers, timing, and messaging to engage subscribers at key moments in the customer lifecycle.
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Create a coordinated omnichannel strategy by determining how and when to use email and SMS together.
Start with Week 1 and move through each module in order. You’ll build your skills week by week, from growing your audience to creating a stronger omnichannel program.
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